1. 1. General introduction

    Marketing is an essential component of business, encompassing all activities aimed at satisfying customer needs and wants through product promotion and brand development. The ultimate goal of marketing is to serve as a strong bridge connecting businesses with their target customers.

     All companies, whether service providers or product manufacturers, require a marketing team to promote their brand widely. This allows them to reach customers and compete directly with other businesses. As a result, marketing professionals are consistently among the most in-demand in today’s job market.

     Participants are provided depth knowledge and skills in various aspects of the field, including market research, segmentation and target market selection, product positioning, branding, the marketing mix, and the planning, implementation, and evaluation of marketing strategies. Also, they can know how to develop marketing strategies for different sectors, covering both domestic and international markets.

     In addition, participants are equipped foundational knowledge in economics, production and operations, quality management, investment project management, corporate culture and business ethics, psychology, and leadership arts. It also focuses on practical skills such as presentation, teamwork, communication, and problem-solving — all essential for effective business management.

1. 2. Program structure

     The Bachelor's degree program in Marketing major (full-time) is organized based on the credit system, with total of 141 credits. The duration of the program is 3.5 years, with three main semesters for each year.

1. 3. Teaching method

    The teaching methodology is modern and learner-centered, which can be considered a strength of Tay Do University—true to its name: modern and proactive. This approach emphasizes the evolving roles of both learners and instructors. Accordingly, students play a greater role in managing their own learning, while instructors shift from being the sole source of knowledge to becoming facilitators who guide learners in accessing and exploring available knowledge sources.

     Before discussing main contains of each subject, students are introduced to the course content and guided on self-study methods. Key issues are raised by the lecturers to encourage students to explore in advance and engage in in-class discussions. This approach fosters independent thinking and self-reliance among students. In addition, students have opportunities to participate in seminars, thematic discussions, and undertake internships at enterprises and organizations during their final year.

1. 4. Opportunity career

    After being graduated, participants can work in many fields such as:

• - Departments of business, marketing, branding, market research, customer relations, customer care, and customer service;
• - Departments of product development, market research, marketing, system management, distribution channels and networks, communications, trade promotion, advertising, public relations, and sales (including wholesale, retail, and import-export);
• - Departments related to quality control, supply chain, and logistics within enterprises;
• - Divisions within universities and research institutes focused on market research and marketing.